Desktop view of WSJ.com’s “Cross of Snow” book review
Animated GIF of Carolyn’s final illustration
Print cover of the Summer Books reading guide
WSJ Books’s Twitter feed
Henry Wadsworth Longfellow
Animation by Esther Plecy
Art Director/Assistant Visuals Editor:
Artist Representation: Lilla Rogers Studio
For our recent Summer Books reading guide, the WSJ Books team and I selected Canadian watercolorist Carolyn Gavin to create a somber mid-Atlantic depiction of poet Henry Wadsworth Longfellow in promotion of our book review of “Cross of Snow” by Nicholas A. Basbanes (Alfred A. Knopf). Carolyn’s illustrations appears in WSJ Books’s digital products (website, newsletter and social feeds).
Working one-on-one with Carolyn, I provided her with art direction on character development, color palette, lettering usage, space and style. I handled the creative brief, negotiated budget and provided feedback on sketches leading up to Carolyn’s final executions. After color processing and cropping the illustrations, I placed them into print page layouts and within engaging online article templates our in-house developer team created.
Cross collaboration occurred with WSJ’s audience development and social media personnel as well as the books editorial team and on-site color correction staff throughout the production timeline. Our in-house digital graphics reporter, Esther, and I worked closely together to conceive a calming animated version of Carolyn’s print illustration.