︎ ︎ ︎
Project
Newsletter
Services
• UX/UI
• Design Research
• Wireframing
• Prototyping
• Email Send
• Audience Engagement
Client
The Wall Street Journal
Location
New York, NY, USA
Year
2018
Project
Newsletter
Services
• UX/UI
• Design Research
• Wireframing
• Prototyping
• Email Send
• Audience Engagement
Client
The Wall Street Journal
Location
New York, NY, USA
Year
2018
Description
Acted as the design lead for the redesign of the 135-year-old brand’s book reviews newsletter.
The task was to redevelop an old template into a more modern, quick read with links towards wsj.com. Hints of art trickled throughout, including our branded stipple drawings of columnists, were intentional.
In collaboration with product managers, visual designers, audience development and the Books section editors, my wireframing helped relaunch the subscriber-only email send’s fresh look beginning in the second fiscal quarter of 2018. As of 2022, it boasts over 100,000 subscribers and growing.
Acted as the design lead for the redesign of the 135-year-old brand’s book reviews newsletter.
The task was to redevelop an old template into a more modern, quick read with links towards wsj.com. Hints of art trickled throughout, including our branded stipple drawings of columnists, were intentional.
In collaboration with product managers, visual designers, audience development and the Books section editors, my wireframing helped relaunch the subscriber-only email send’s fresh look beginning in the second fiscal quarter of 2018. As of 2022, it boasts over 100,000 subscribers and growing.