gilfont.com

Holiday Books 



Illustrations and
Animation by
Andrew Bannecker

Art Director/Assistant Visuals Editor:
Gil Fontimayor
Artist Representation: Bernstein & Andriulli

Every winter season, The WSJ Books section publishes the Holiday Books gift guide in the Weekend paper and online. We selected a fun digital-based artist who could illustrate for our growing number of online products (wsj.com, our weekly Books newsletter and social media).

We liked Andrew Bannecker’s  character figures and motion work and requested him to create a winter wonderland. 

Working one-on-one with Andrew, I provided him art direction on color palette, typography usage, coposition and style. I handled the creative brief, negotiated budget and provided feedback on sketches leading up to Andrew’s final executions.His final illustrations were placd into print page layouts and within engaging online templates our in-house developer team created.

Cross collaboration occurred within production, visuals, audience development, social media and the WSJ Books editorial team from start to finish.
Desktop view of WSJ.com’s Holiday Books gift guide




A selection of Andrew’s sketchesFront page of WSJ's Weekend paper, print cover of the Holiday Books gift guide and an interior page

 

WSJ Books’s Holiday Books newsletter



Andrew’s Instagram post